Brand watch: Pedigree launched Kathmandu, November 28: Mt Everest Kennel Club Pvt Ltd, a business partner of Effem India, has launched Pedigree brand of dog food in Nepal. Pedigree is one of the leading brands of dog food and has been successfully launched in India following Effem India’s undertaking the manufacture and distribution of pet-care products in the Indian sub-continent region. Effem India is a part of Mars Inc. To begin with, the Club has introduced two main varieties, one for puppies and one for adult dogs. These products have been specifically made to meet the nutritional needs of dogs in the Indian sub-continent region.